Archives for February 2018

February 28, 2018 - Comments Off on 06: From $0 to $100,000,000 with Matt Manero

06: From $0 to $100,000,000 with Matt Manero

06: From $0 to $100,000,000 with Matt Manero

Matt Manero of Commercial Fleet Financing and author of You Need More Money joins us to talk about how he built a $100,000,000 empire from nothing more than a dumpy one bedroom apartment and a folding table.

February 22, 2018 - Comments Off on WV Troopers Association

WV Troopers Association

Challenge

West Virginia State Troopers hadn’t received a raise in 11 years and were quickly losing troopers due to lack of competitive pay. The West Virginia Troopers Association (WVTA) needed to increase awareness of the problem and drive WV citizens to demand a raise for them while the legislature was in session.

Solution

Impakt Media was hired by WVTA to run an organic and paid brand awareness campaign on Facebook. The goals of this campaign were to maximize audience awareness about the problem and drive WV state citizens to call the state legislature and demand a raise for WVTA.

Results

All four of the organic video campaigns Impakt Media produced went viral on Facebook, pulling in 1 million impressions, 84,000 clicks and over 2,000 comments. The organic campaigns did so well, paid campaigns were no longer needed. The state legislature passed a bill giving West Virginia State Troopers a raise.

February 22, 2018 - Comments Off on 05: Brad Lea Drops Bombs on What To Do When You Get Someone’s Attention

05: Brad Lea Drops Bombs on What To Do When You Get Someone’s Attention

05: Brad Lea Drops Bombs on What To Do When You Get Someone's Attention

When you get your customers attention on social media or even offline, you better know what to do and what to day. Brad Lea of Lightspeed VT stops but the Attention Equals Dollars podcast to give you some power tips on networking, sales and how he gets attention by doing things differently.

February 22, 2018 - Comments Off on Greeley Harley-Davidson

Greeley Harley-Davidson

Challenge

Greeley Harley-Davidson needed to increase awareness and ticket sales for their Grand Reopening.

Solution

Impakt Media was hired by Greeley Harley-Davidson 6 days before the event to run brand awareness campaigns and traffic campaigns on Facebook. The goals of this campaign were to maximize audience awareness about the event and increase ticket sales.

Results

After only 4 days of run time, this campaign resulted in a 26,000% return on investment. There were over $100,000 worth of bike sales stimulated by the campaign, making it the largest event they ever had.

February 22, 2018 - Comments Off on WISP Resort

WISP Resort

Challenge

Wisp Resort needed to increase purchases for lift ticket and lodging packages for the end of the 2017-2018 season.

Solution

Impakt Media was hired by Wisp Resort to run brand awareness campaigns and traffic campaigns on Facebook. The goal of these campaigns were to maximize audience awareness and increase website traffic and purchases. Impakt Media used cloned audiences and retargeting to reach high purchasing intent audiences for this campaign.

Results

Within the first 2 weeks of the campaign, the return on ad spend was 935.02%, and the return on investment was 366.55%.

February 22, 2018 - Comments Off on NBC Sports

NBC Sports

Challenge

NBC Sports Network needed to ensure that millions of 14-25 year olds around the world were aware of the Rocket League Grand Finals e-sports gaming championship broadcast that was happening over a 3 day period. Traditional TV advertising was not reaching the target audience.

Solution

Impakt Media was hired by NBC Sports Network to run social media brand amplification campaigns on both Twitter and Instagram. The goals of these campaigns were to achieve the maximum amount of impressions within the target audience and increase awareness and viewership of the event.

Results

Over the agreed 3 day period, the total targeted impressions were 45,282,223. Of this amount, 31,545,518 on Instagram and 13,736,705 for Twitter. Total views at any given time of the broadcast reached 1,562,594 live viewers.

February 14, 2018 - Comments Off on 04: Expert Tips For Growing Your Brand with Instagram: Amanda Bucci with Luke Nesler

04: Expert Tips For Growing Your Brand with Instagram: Amanda Bucci with Luke Nesler

04: Expert Tips For Growing Your Brand with Instagram: Amanda Bucci with Luke Nesler

Amanda Bucci talks with Luke Nesler about her expert tips for growing your personal brand with Instagram. Successful fitness and lifestyle entrepreneur, Amanda Bucci stops by the podcast to talk social media marketing tips that have helped her grow a thriving business and generate a large income from her personal brand. This episode will educate you on how to leverage platforms like Instagram, Youtube and Facebook to build a successful business.

February 6, 2018 - Comments Off on 03: Coaching with R.J. Nestor

03: Coaching with R.J. Nestor

03: Coaching with R.J. Nestor

Luke Nesler, digital marketing expert, meets with R.J. Nestor, a sales coach and communication consultant to talk about how he can use social media marketing to promote his business to his target audience. Luke covers the importance about getting specific with your marketing goals and how you can use Facebook ads manager to track the return on investment from your digital marketing.

February 6, 2018 - Comments Off on 02: Coaching Jerry “The Viking” Handley

02: Coaching Jerry “The Viking” Handley

02: Coaching Jerry "The Viking" Handley

Luke Nesler, digital marketing expert, meets with Jerry Handley, a fitness guru who is struggling to grow his business. Luke shows Jerry how to market his business on Facebook and Instagram. Content marketing tips, Instagram stories, and Facebook ads are all covered in this episode of Attention Equals Dollars.

February 6, 2018 - Comments Off on 01: You Have to Get Attention Before You Can Get Sales

01: You Have to Get Attention Before You Can Get Sales

01: You Have to Get Attention Before You Can Get Sales

Getting attention on social media and understanding to turn that attention into sales for your business is the key to success with your digital marketing. Luke Nesler is a digital marketing expert and is here to help you make sense of social media marketing. Learn how to grow your personal brand and increase your revenue on platforms like Facebook, Instagram, Youtube and more.