West Virginia State Troopers hadn’t received a raise in 11 years and were quickly losing troopers due to lack of competitive pay. The West Virginia Troopers Association (WVTA) needed to increase awareness of the problem and drive WV citizens to demand a raise for them while the legislature was in session.
Impakt Media was hired by WVTA to run an organic and paid brand awareness campaign on Facebook. The goals of this campaign were to maximize audience awareness about the problem and drive WV state citizens to call the state legislature and demand a raise for WVTA.
All four of the organic video campaigns Impakt Media produced went viral on Facebook, pulling in 1 million impressions, 84,000 clicks and over 2,000 comments. The organic campaigns did so well, paid campaigns were no longer needed. The state legislature passed a bill giving West Virginia State Troopers a raise.