November 4, 2016 - Comments Off on Greeley Harley – Davidson: Event Marketing + Sales Increase
Record Breaking Event Attendance and Earth Shattering ROI
A long time social media coaching and social media advertising client of ours, Greeley Harley - Davidson of Greeley Colorado contacted us six days before their grand re-opening with a request to run a campaign for them because they were frustrated with last generation marketing tactics.
“Thank you for all your help last week with the Facebook ads! Our event was incredibly successful. We fed over 500 people for lunch, sold 10 motorcycles, had a great day in motorclothes, and about 100 or so here for the evening concert and beer, and overall had a great day!” - Brandi Ruff, Marketing and Programs Manager, Greeley Harley Davidson
This was a “must win” situation for them as the region had become quite competitive within the motorsports vertical and they had a prestigious history to uphold - they are a back-to-back Platinum level dealership and are one of only 2 dealerships in the motor company's 110 year history to accomplish this.
After preparation and creative approval from the client and Harley - Davidson we had only 4 days to execute the campaign.
The end results were nothing short of amazing. Through highly detailed micro-targeting to prospective customers in key geographic regions, current customers and website visitors and using aggressive bidding strategies we gave them their largest event turn out ever and an almost 20,000% ROI.
The ROI breaks down to a $1,000 ad spend and 10 new Harley- Davidson motorcycles sold on one Saturday afternoon.
Published by: TeamImpakt in Case Studies