Matt Manero: “You Need More Money”
Matt Manero needed to increase awareness and potential sales leading into his book release of “You Need More Money.”
Impakt Media was hired by Matt Manero to run a multitude of different targeted campaigns via Facebook, Instagram, and YouTube. The goals of these campaigns were to maximize audience awareness about the book’s release, as well as increase sales before (presales) and after the book’s release.
To achieve this goal, Impakt Media ran several carefully scheduled video views campaigns for two months to build awareness about the book and Matt, as well as to build a retargeting audience. We then transferred to link clink optimized campaigns up to the first day potential customers could purchase the presale of the book: