Championship Awareness

 

NBC Sports Network needed to ensure that millions of 14-25 year olds around the world were aware of the Rocket League Grand Finals e-sports gaming championship broadcast that was happening over a 3 day period.

Strategy

 

Impakt Media was hired by NBC Sports Network to run social media brand amplification campaigns on both Twitter and Instagram. The goals of these campaigns were to achieve the maximum amount of impressions within the target audience and increase awareness and viewership of the event.

Results

Over the agreed 3 day period, the total targeted impressions were 45,282,223. Of this amount, 31,545,518 on Instagram and 13,736,705 for Twitter. Total views at any given time of the broadcast reached 1,562,594 live viewers.