All Posts in Meet The Team

June 7, 2016 - Comments Off on Meet Jeff Welsh

Meet Jeff Welsh

Jeff Welsh

Meet Jeff Welsh. Impakt Marketing’s Co-founder and Director of Operations. He’s also the oldest guy here … which also means he has the most stories to tell.


Q: What was your first job?
A: My first job was at a movie theater in Laurel, Maryland. I worked there from 1986-87 and was in 10th grade. I began as a sales guy at the concession stand (basically just selling popcorn), but was quickly promoted to a projectionist. It was an awesome job. All the skaters and punkers I was friends with at the time would come and hang out in the viewing booth and watch free movies. I was able to show movies on the big screen such as Ferris Bueller's Day Off, Witchboard, Full Metal Jacket, & Predator. Good times were had. However, there was that one time when Superman IV broke down and I had the entire movie tangled and on the floor. I remember working late into the evening fixing the issue while my supervisor oversaw the dilemma. That part wasn't fun.


Q: What brought you to Morgantown, WV?
A: My wife’s job at the University. Amy is tenure track faculty in the Division of Forestry and Natural Resources at WVU. She does genetic research on various wildlife. I've always followed her around and worked creative jobs wherever we went. The internet has allowed me to work from anywhere in order to support my wife in pursuing her dream job. Before that I lived in Oswego, New York right in the heart of the snow belt. We received an average 100 inches of snow each winter. That was a little too much for us, plus with having started a family we needed to move closer to home so our girls could see their grand parents and cousins more. Prior to Upstate New York we lived in Davis, California. This is where Amy got her PhD and I gained valuable experience building my web development skills and teaching as adjunct faculty.


I'm originally from just outside of Baltimore, Maryland but we left there 15 years ago to explore the country. Maryland will always hold a special place in our hearts, but we've quickly adapted to becoming big West Virginia fans.


Q: Did you always know you wanted to be an entrepreneur?
A: No, not until I was in my 30's. It wasn’t until I worked for several companies that I decided I wanted to be my own employer. I've always wanted to do things my own way. Not that working for good companies was bad, it just wasn't for me. In general, I see things outside of the box and believe that things can be done better. So I decided to take hold of my own destiny and work for myself. It wasn't easy that's for sure. There were times that I asked myself, "Did I do the right thing?". But I wouldn't change it for the world.


Being an entrepreneur has allowed me to help others. That's what I like to do the most. Whether it being a client or our team members I thoroughly enjoy teaching and helping people. The part I enjoy the most though is being able to help raise my two girls. Knowing that I can be there for them whenever I choose is the most rewarding part of being self employed. I like to have control of when I can be available for my family.


Q: What is your favorite memory at Impakt?
A: Oh god …
There are too many to count, Luke and I have had some fun times building the company, but I would say some of my favorite memories are the outings we take as a team. It’s these “external bonding” moments that always make the best memories. One that really stands out to me is the going away party we had for Jake Newman. We took Luke's boat out on the lake and also a pontoon boat with Clint Nesler. Pulled up to a private dock, broke out the paddle boards and other water fun toys and just had a good time. It's important to spend those times with those you work with. You build relationships that will last a lifetime.


Taking the team out for paint ball and bubble ball was fun too. A little more wild, but we had some serious fun that's for sure. 😀


Q: What is your favorite logo you’ve ever designed?
A: Too many to pick from. But the one that stands out now was the logo I did for Mountain State Medical Specialties. The client was really easy to work with and I loved the contemporary design of the logo. It is simplistic, yet elegant. I'm a huge fan of clean and simple design. A lot of people don't understand that you don't have to be too literal. It's not necessary to put a ton of detail in a mark or be cliche about the imagery used. You just have to keep it simple, readable and communicate who a company is at a quick glance.



Q: Where do you see Impakt in 10 years?
A: Impakt will continue to be West Virginia’s largest digital ad agency. Luke and I made the decision to build the framework of the company here locally with the idea of expanding to clients around the country. Our goal is to continuously perfect our craft to help businesses grow. Staying on top of current trends is really important to us. We understand that what works today may not be the case tomorrow, therefore we work really hard to stay on top of technology so we can help educate our clients on what the best options are to maximize their ROI.


Also, it's really important for us to build a company culture that allows our staff to grow, enjoy what they do and have fun doing it. I personally am fascinated by this part of the business and spend a vast amount of time researching new things we can do with our allotted resources to always better the company.


Investing in the company and its people is a huge priority. If we take care of the business and the people in it we will see growth for sure. It's not about filling our pockets first, it's about helping our clients and internal families as best we can.


Q: Okay hardest question…What is your favorite animal?
A: A chimpanzee…I’ve always wanted a monkey.