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September 1, 2017 - Comments Off on Morgantown Agency Executes Campaign For NBC Sports
Morgantown, WV: Impakt Media, an international digital marketing agency, specializing in targeted social media campaigns located in Morgantown, WV, recently completed a social media campaign for NBC Sports to promote the largest e-sports event of the year, the “Universal Open Rocket League Grand Finals.”
“NBC Sports Network needed to reach a very specific audience that most traditional mediums couldn’t. This is the culmination of several months of sharing how they could use social media to reach the online gaming community,” said Impakt Media co-founder, Luke Nesler.
Impakt Media, a company comprised 90 percent of West Virginia University alumni “was the perfect fit for their (NBC Sports) goals.” added Nesler.
The 3-day campaign reached more than 40 million online gamers and e-sports fanatics and helped drive a record number of viewers for the event on the NBC Sports app and online video gaming site, Twitch.
“The social media team had to deploy multiple, rapid-fire campaigns with different targets and objectives in order to optimize as fast as possible. We were quite literally day-trading in attention. It was a 72-hour adrenaline rush.” said Impakt Media Brand Strategist, George Cicci.
Impakt’s expertise in motocross marketing made the dive into e-sports promotion an easy transition. “E-Sports are on track to grow into an $800 million dollar industry by 2019 and Impakt is ready to grow with the industry,” said Impakt Media co-founder, Jeff Welsh.
“It's an honor and it’s exciting to be able to help such a brand as NBC Sports Network reach their goals,” said Nesler.
About Impakt Media: Impakt Media is an international digital marketing agency founded by Luke Nesler and Jeff Welsh in Morgantown, WV in 2013. Impakt specializes in increasing leads and profits for their clients through high-performing targeted digital media campaigns. Their clients go on to include Major League Baseball, MX Sports, Nissan, and more!
June 23, 2017 - Comments Off on Morgantown Agency Celebrates Record Breaking Profits for Lucas Oil Pro Motocross Championship Series
Morgantown, WV: Today, international digital marketing agency, Impakt Media of Morgantown, WV, released results from comprehensive digital marketing campaign completed for Thunder Valley National Motocross Championship in Lakewood, Colorado, revealing record breaking numbers.
Impakt’s slogan, “We are the Conversion Agency” proved true once again, providing Thunder Valley with the largest amount of high dollar tickets sold in raceway history and a four digit ROI. The digital agency’s offline conversion tracking system allowed the agency to match 88 percent of Thunder Valley’s 2017 ticket sales and profits directly to their online marketing efforts.
On the agency’s success working with Lucas Oil Pro Motocross series, Impakt Media co-founder, Luke Nesler, said, “Motocross is a personal passion and a passion for the agency, and we’re extremely proud of the results that we’ve been able to get for Thunder Valley. There’s no doubt that our knowledge and love for the sport helped us accomplish this goal.”
Impakt co-founder, Jeff Welsh added, “Our social media team worked tirelessly on this campaign just like they do on all our campaigns, once again this goes to prove that we’ve got the best team in the business.”
Thunder Valley National is the first of seven nationwide races in the Lucas Oil Pro Motocross Championship series that Impakt Media is promoting in 2017. Among the seven is local race, High Point National, in Mount Morris, PA, who Impakt saw similar record breaking success with in the 2016 season.
Impakt Media Brand Strategist, George Cicci, credits the undeniable success the campaign to the agency’s refined process, saying, “The success of this campaign and all our motocross campaigns comes down to superior targeting, massive multivariate ad testing and an understanding of how consumers think.”
About Impakt Media: Impakt Media is an international digital marketing agency founded by Luke Nesler and Jeff Welsh in Morgantown, WV in 2013. Impakt specializes in increasing leads and profits for their clients through high-performing targeted digital media campaigns. Their clients go on to include the likes of Major League Baseball, MX Sports, Nissan, and more!
This week on The Social Wrap, Luke Nesler and George Cicci of Impakt Media give a run-down on the latest and greatest in the social world, as well as some predictions to help prepare you for what’s to come. These social media and digital branding experts will give you every tip you need to stay ahead of your competition and help your business thrive.
Here is what you have to look forward to this episode:
- Facebook in-stream ads
- Facebook’s comScore partnership
- Coming soon: Facebook Stories
- YouTube marketing predictions
- Google bans
- Facebook video metrics & buying options
- Video experiment update: New Facebook algorithm