For the strategy, Impakt had several different target audiences based on the interests and professions including:
■ Brooklyn Families/friends
■ NYC Business Owners
■ A cloned audience (Lookalike) of previous leads -- targeted in NYC
■ An audience including the previous leads and those who have engaged with their Facebook page
Our results were early and outstanding. After a single week of runtime, we achieved a total of 970 leads at 40 cents per lead.