Article provided by: ProMedia
As a businessperson, there are certain things that you have to be constantly aware of. An example is how to reach your target audience. Staying current on such topics will enable you to determine the best methods to promote your services, sell your products, and ultimately grow your business.
One method by which you can do this is direct marketing; we will discuss how you can do so in this article.
What is Direct Marketing?
Direct marketing is a business marketing strategy that involves business owners creating direct contact with their customers, both potential and returning. In this type of marketing, communication between you and your customers will occur without a middleman, such as a retailer.
Some of the direct means of communication you can employ are emails, social media, SMS, kiosks, door-to-door salespersons, hand-out brochures, post, and telephone calls.
To illustrate, your direct marketing company could launch a campaign that rewards customers who follow you on social media. Say you gift them a 10% discount on all purchases within a specified period. However, they will have to use a discount code to gain access.
When the discount period elapses, you should be able to track the number of people who patronized your business using the code. With this information, you will be able to track your business’ success and growth.
Keep in mind that direct marketing is different from advertising. Advertising is simply the process of providing a wider range of audience with high-level information about a product or service.
How to Grow Your Business Using Direct Marketing
The primary reason why businesses use digital marketing is to grow and make profits. To this end, there are strategies you should employ to do it well. Some of these are:
Give Your Loyal Customers Loyalty Cards
Loyalty cards are cards that your customers can use to access price discounts on their purchases, free trials, etc. Issuing these cards to your loyal customers will enable you to cement their trust and loyalty to you further. And this will help to foster your business’ growth.
Giving Out Coupons to Targeted Customers
Just like loyalty cards, coupons can also be used to access price discounts. However, unlike loyalty cards, they can be issued to all your customers or a particular group. You can even gift them to potential customers to encourage them to patronize you.
Another method you can employ to grow your business through direct marketing is to customize clothes with marketing messages. Then, gift these clothes to your staff members, potential customers, and existing customers.
Employ Guerilla Marketing Tactics
Guerilla marketing uses low-cost promotional strategies that are known to yield positive results. Some of these tactics are stickers, outdoor installations, contextual marketing, etc.
This strategy involves marketing your products by giving samples of them out to your customers.
Doing this will enable you to allow your customers to test the products they want to purchase. It will also help them to understand how they work, their usefulness and benefits, etc.
Remember that these tactics are a few of the several ways to increase your sales, customer base and ultimately grow your business. Contact ProMedia for a free marketing consultation: 1-866-851-LEAD.