Who likes to worry? Not Happy Crafters, that’s why they chose us for their e-commerce marketing!

 

 

Happy Crafters is truly a fun company that makes great HTV (heat transfer vinyl) product sheets and rolls for crafters and makers of all types:

 

  • Soccer moms making fan gear
  • Mompreneurs who have taken their love for creating fun crafts to the level of a business
  • Anyone who enjoys making fun and creative gifts or personalizing their own clothing and vehicles.

While Happy Crafters had a great organic following across social media channels, their measurable results from their efforts were lacking. That’s where we came in.

Strategy

 

If it ain’t broke, don’t fix it.

 

The great thing about HC is that their owners and employees are heavily engaged and fun people who enjoy their jobs and create great educational content on their blogs and organic channels. So, after extensive brand development sessions, we started to create ads that were as fun and dynamic as they were.

 

We used a combination of:

 

  • Awareness
  • Traffic
  • Lead Gen
  • Conversion goals

 

 

From an on the ground standpoint we utilized custom video content we created for them, re-purposed organic content from them, and our own take on static ads and carousels and product specific re-targeting ads.

Results

By following our Attention = Dollars formula we were able to quickly build awareness, traffic and conversions and get Happy Crafters ROI positive within 2 months. All in all we were able to get them a 709.41% ROI.

 

That’s something to be happy about!