Who likes to worry? Not Happy Crafters, that’s why they chose us for their e-commerce marketing!
Happy Crafters is truly a fun company that makes great HTV (heat transfer vinyl) product sheets and rolls for crafters and makers of all types:
- Soccer moms making fan gear
- Mompreneurs who have taken their love for creating fun crafts to the level of a business
- Anyone who enjoys making fun and creative gifts or personalizing their own clothing and vehicles.
If it ain’t broke, don’t fix it.
The great thing about HC is that their owners and employees are heavily engaged and fun people who enjoy their jobs and create great educational content on their blogs and organic channels. So, after extensive brand development sessions, we started to create ads that were as fun and dynamic as they were.
We used a combination of:
- Lead Gen
- Conversion goals
From an on the ground standpoint we utilized custom video content we created for them, re-purposed organic content from them, and our own take on static ads and carousels and product specific re-targeting ads.